HDFC Bank, India's second largest private sector bank, launched its 10,000th Automated Teller Machine (ATM) in the country today. The 10,000th ATM is located near Ajmer Sharif Dargah, a sacred shrine revered by people of all faith. To celebrate the milestone, HDFC Bank invited the 10,000th customer of its Ajmer branch to inaugurate the ATM.
HDFC Bank is now the third Indian Bank and the second private sector Bank to have a network of 10,000 ATMs across India. As HDFC Bank forays deeper and deeper into the country, Direct Banking Channels like ATMs, Internet and Mobile banking acquire great importance. As a Bank that lays immense impetus on customer centricity, the endeavour, through a wide network of ATMs therefore, is to make banking easier and convenient for our customers.
On the achievement of an important milestone, Mr. Rahul Bhagat, Country Head, Retail Liabilities, Marketing & Direct Banking Channels, HDFC Bank, said, "Over the years, HDFC Bank has built its electronic channels to offer choice and convenience to its customers across geographies with 70% of our ATMs being outside the four metros. The testimony lies in the fact that 82% of our total transactions happen on our electronic channels and 83% of our active customers use the ATM atleast once in a month."
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